Tuesday, August 28, 2007

Who's Writing Your Copy?

Okay, one benefit of having a degree in English and a lifelong love of language (did you see what I did there?) is that you get to be bitchy about bad writing. I'll never get rich because I didn't learn marketable skills, so I get to be mean when people are apparently being paid to do something poorly.

Earlier today, I was posting about pet supplies. In particular, there was a dog bed in the shape of a Ferrari: a Furrari. This is being sold by a site called Wrapables.com; they have neat stuff and a nice design, but whoever they're paying to write copy should be fired. Here's why:

Share your love of luxury Italian sports cars with your furry friend with our Furrari Bed. This luxurious pet bed is a parody of the infamous Italian sports cars. This bed measures 32"x24" so it may only be suitable for smaller pets.

Infamous? As in, "Of very bad report; having a reputation of the worst kind; held in abhorrence; guilty of something that exposes to infamy; base; notoriously vile; detestable; as, an infamous traitor; an infamous perjurer"? That "infamous"? 'Cause why would I want to drop two hundred eighty-two bucks plus shipping on something for my sweet little doggy that's a parody of a car with a bad rep? And furthermore, since when does a Ferrari have a bad rep according to anyone but whoever's writing copy for Wrapables and clearly prefers syllable-count to accuracy?

I'm just sayin'...

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